Outside Sales Representative


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Job Description: 

The Outside Sales Representative provides extraordinary customer service to assigned accounts. He/she maintains and increases sales of a given account base and brings in new accounts. Position also includes data analysis, category management and overall assistance to retailers in maximizing sales volume, store distribution and gross profit.

Responsibilities & Duties: 
  • Answer questions and provide information to customers in person, by telephone, e-mail or by fax in response to inquiries regarding product, prices and delivery dates.
  • Listen to, investigate and resolve customers’ complaints about products, price or service.
  • Receive and examine defective product returned by customers and determine, with supervisor’s approval, if credits should be granted based on company procedures.
  • Maintain a working knowledge on the products the customers carry.
  • Identify potential new accounts that are beneficial and profitable to the company.
  • Call on potential new account decision-makers and present benefits/features of a General Produce relationship.
  • Perform necessary administrative duties to establish new accounts, i.e. credit approval, complete proper forms and notify appropriate departments.
  • Regularly follow up with potential new accounts to establish relationships.
  • Advise customers of appropriate product for a given need based on knowledge of the product.
  • Recommend similar, companion or substitute product.
  • Participate with Buying and Sales Departments in developing new items and special requests
  • Excellent sales and customer service skills.
  • Effective written and oral communications skills with the ability to motivate and influence others either verbally or in writing.
  • Ability to analyze and understand data.
  • Proficient in Windows-based computer applications.
  • Knowledge of the Northern California retail produce market.Maintain a valid California Driver License with one point or less on DMV record.
  • Ability to perform essential functions of this position with or without reasonable accommodation.


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Our company is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, veteran status, gender identity or expression, or any other basis protected by local, state or federal law.

This policy applies with regard to all aspects of one’s employment, including hiring, transfer, promotion, compensation, eligibility for benefits and termination.


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