Vice President of Sales


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Job Description: 

The VP of Sales is responsible for the strategic development of the sales growth of the company. He or she is charged with the retaining and growing existing business, while pursuing additional profitable growth opportunities nationwide. He or she will oversee the Director of Sales and Director of Marketing in planning & implementing sales, product development programs, both short and long range, targeted toward existing and new markets. The job requires visionary talent with ability to translate into implementation of strategic sales and marketing plans, goals and objectives which result in brand growth for Market Fresh Produce.

Responsibilities & Duties: 

Existing Customers

  • In conjunction with the Chief Executive Officer, Director of Sales, Director of Marketing, & the VP of Finance, agree on sales volume and profit targets; review quarterly
  • Oversight of the development of innovative sales, marketing, and promotional activity to increase product awareness and drive sales with each customer
  • Meet with customers’ buying contacts on a quarterly basis to ensure sales target are met
  • Have an in-depth understanding of the product dynamics and where threats and opportunities may lie; proactively address issues to ensure sales target are met
  • Be innovative in all aspects that challenge the status quo; propose new packaging and marketing as required to drive sales
  • Build relationships with the customers’ replenishment teams to solidify our reputation as a dependable, quality supplier with excellent category, and customer specific knowledge

New Customers

  • In conjunction with the Chief Executive Officer, Director of Sales, Director of Marketing, & the VP of Finance, agree on a plan to target new customers and review quarterly. Review & revise the plan according to market conditions, as necessary, in advance of approaching all potential customers
  • Ensure the company is acknowledged as a leading supplier in the produce industry
  • Use an innovative approach to new products by understanding the needs of potential new customers to which product types and formats would appeal to their customer base

New Products

  • In conjunction with the Chief Executive Officer, Director of Sales, Director, Director of Marketing, & the VP of Finance, agree on a new product sales strategy to be reviewed quarterly
  • Develop relationships outside of the customers’ category teams to ensure the customer understands the range of products the company can offer
  • Understand the challenges in the marketplace for products which may be supplied by the company and use this knowledge to propose new supply opportunities through the organization 

Supplier Relationships

  • Develop, monitor and maintain strong, positive relationships with suppliers and growers

Other Tasks

  • Understand and have an in-depth knowledge of the full cycle process of order processing through receiving payment from customers to ensure an efficient process is in place.  Work closely with the entire team to implement efficiencies
  • Oversee the Director of Sales and Director of Marketing’s management of the entire sales, marketing, and packaging staff; setting targets to achieve the business goals
Requirements: 
  • Strong leadership skills
  • Excellent customer service skills, positive attitude, honesty & integrity to ensure everyone has a positive impression of, and experience with, Market Fresh Produce
  • Belief in, and support of, the company vision & program
  • Superior work ethic
  • Excellent written & verbal communications skills
  • Superior problem solving & analytical skills, as well as strong organizational & planning skills
  • Attention to detail and accuracy
  • Self-motivated & goal-oriented
  • Ability to work under pressure, multi-task & prioritize work
  • Team oriented
  • Ability to travel up to 40% of the work week; such as trade shows, customers, prospects, suppliers, etc.
  • Proven produce sales & marketing experience


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Our company is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, veteran status, gender identity or expression, or any other basis protected by local, state or federal law.

This policy applies with regard to all aspects of one’s employment, including hiring, transfer, promotion, compensation, eligibility for benefits and termination.


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