Job Description:
The Marketing & Media Specialist will support year round marketing efforts by collaborating with onsite vendors and cross function with departments of both Church Brothers and True leaf Farms.
Compensation/Salary:
DOE
Responsibilities & Duties:
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Responsible for developing content, executing updates, monitoring traffic, and analytic reporting for online presence with company website, email marketing, and social media channels.
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Use available data platforms, store/restaurant audits and online research to build market insights and trend reports into marketing content.
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Build and execute annual media buy plan that optimizes allocated annual budget, tracking ROI and lead process of creating needed media creative for scheduled ad plans.
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Support developing strategy to build awareness and drive engagement with company brand and products.
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Responsible for creating and executing a strategic approach for social media presence.
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In charge of updating and maintaining digital, online and print assets for both Church Brothers and True Leaf brands.
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Lead preparation, communication for hosting of customer tours, meetings, sample requests, POS collateral.
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Responsible for execution and continuous development of weekly market report.
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•Manage year round trade events planning, budgeting, preparation and attendance as needed.
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•Develop and build asset library of photography/videos. Drive editing and production process with outside vendors.
- Will be depended on to contribute creative tactics to enhance the development of strategic marketing initiatives and drive improvement in areas of responsibility.
- Other duties as assigned, seasonal projects as needed.
Travel:
- Monday through Friday with occasional weekends, holidays as needed.
- Dual office coverage between Salinas, CA and San Juan Bautista, CA.
- One to two days in San Juan Bautista during California growing season (April-Nov).
- Occasional travel throughout the year as needed: Trade shows, marketing conferences and visiting winter growing region of Yuma, AZ for marketing projects.
Qualifications:
- Bachelor’s Degree in Business, Marketing, Agribusiness, Communications or Public Relations.
- Two to Four years of Marketing or related experience.
- Requires continuing education as needed for role and other job related areas.
- Experience using Dropbox, Google Analytics, Google Docs, SmartSheets, Adobe Suite, Microsoft Excel, Power Point and Word.
- Experience in supervising video production and editing process.