Job Filled - Marketing and Media Specialist - Joe Produce | Produce Jobs, Produce Careers, Agriculture Jobs, Agriculture Careers

Job Filled - Marketing and Media Specialist

Job Description: 
The Marketing & Media Specialist will support year round marketing efforts by collaborating with onsite vendors and cross function with departments of both Church Brothers and True leaf Farms.
Compensation/Salary: 
DOE
Responsibilities & Duties: 
  • Responsible for developing content, executing updates, monitoring traffic, and analytic reporting for online presence with company website, email marketing, and social media channels. 
  • Use available data platforms, store/restaurant audits and online research to build market insights and trend reports into marketing content. 
  • Build and execute annual media buy plan that optimizes allocated annual budget, tracking ROI and lead process of creating needed media creative for scheduled ad plans. 
  • Support developing strategy to build awareness and drive engagement with company brand and products. 
  • Responsible for creating and executing a strategic approach for social media presence. 
  • In charge of updating and maintaining digital, online and print assets for both Church Brothers and True Leaf brands. 
  • Lead preparation, communication for hosting of customer tours, meetings, sample requests, POS collateral. 
  • Responsible for execution and continuous development of weekly market report. 
  • •Manage year round trade events planning, budgeting, preparation and attendance as needed. 
  • •Develop and build asset library of photography/videos. Drive editing and production process with outside vendors. 
  • Will be depended on to contribute creative tactics to enhance the development of strategic marketing initiatives and drive improvement in areas of responsibility.
  • Other duties as assigned, seasonal projects as needed.

Travel:
  • Monday through Friday with occasional weekends, holidays as needed. 
  • Dual office coverage between Salinas, CA and San Juan Bautista, CA. 
  • One to two days in San Juan Bautista during California growing season (April-Nov). 
  • Occasional travel throughout the year as needed: Trade shows, marketing conferences and visiting winter growing region of Yuma, AZ for marketing projects.
Qualifications: 
  • Bachelor’s Degree in Business, Marketing, Agribusiness, Communications or Public Relations. 
  • Two to Four years of Marketing or related experience. 
  • Requires continuing education as needed for role and other job related areas. 
  • Experience using Dropbox, Google Analytics, Google Docs, SmartSheets, Adobe Suite, Microsoft Excel, Power Point and Word. 
  • Experience in supervising video production and editing process.

Still can't find your dream job?

Try one of our other ways to search!