Pacific Coast Fruit Company is a local, family owned produce distributor that has proudly served our Pacific Northwest retail, wholesale and food service customers since 1977. We are now one of the largest independent produce distributors in the Northwest with distribution centers in Portland, Oregon and Seattle, Washington.
We’re jump-starting marketing within our company, investing for the first time in a mid-management marketing leadership position, focused on our customers both internally and externally – and very excited about it.
There are opportunities everywhere! Can you lead? Collaborate? Do you have good ideas? Are you courageous and ask questions? Explorer? Do you have a great balance of listening, learning and engaging? Are you a smart producer? Are you nimble and quick? Do you have technology and social savvy? Do you know a bit about product lines, products, strategy and distribution channels? Are you a customer advocate with a great balance with company needs? Do you like more to be out and about more than at your desk? Can you hold your ground? Are you passionate or interested in food and beverage? Do you have a sustainability mindset? If so, read on!
The Customer Experience Marketing Manager is responsible for planning, directing and developing all of the marketing, branding and content efforts that are tied to the customer from start to launch to the engagement beyond that keeps our customers loyal for life.
These activities should support the company’s strategic plan and includes (but is not limited to) all content that is customer-facing: social, digital, online, ordering process, new product launches, sales tools, internal communications, public/event relations and publicity. They will involve directing and collaborating with outside agencies, consultants and internal “creative” staff members to achieve the desired excellence.
In this role, you will mentor, lead and be responsible for a direct report, the Customer Experience Specialist. Their primary role is execution excellence of assigned marketing tactics.
- Be both a strong individual contributor and team leader who is committed to our strategic plan and core values.
- Like engaging with people and are comfortable doing it.
- Have technology knowledge for customer data and customer experience purposes.
- Have ability to manage situations with a lot of points of view and personalities.
- Be productivity-minded: you know the value of time and the return on it.
- Be forward-thinking
- Have computer, digital, and social channel know-how with ability to build a content strategy.
- Be a good mentor.
- Have ability to assess a situation, make a recommendation and justify why.
- Be intuitive – Have the ability to add insights and ideas to data.
- Have communication excellence: right people, right content, right format, right time.
- Have ability to get results by motivating others with leadership behavior.
- Have a good eye for effective communication.
- Be able to manage, influence and organize “multiple” projects and departments.
- Have good problem-solving skills.
- Be organized and able to work effectively in a fast-paced environment and under pressure, meet deadlines and accomplish company/team objectives.
- Build energetic, positive, collaborative relationships with all stakeholders to optimize opportunities and ensure a great customer experience. These stakeholders are primarily: sales, IT, purchasing, customer service, operations and HR.
- Be responsible for all written, verbal and visual communications including content creation and execution (video, photography, sales tools, newsletters, etc.).
- Develop and own key relationships with outside companies, our produce industry and local community.
- Develop and manage social media campaigns, website, database, and others marketing tools. Create timely content and distribution of materials, signage, programs and collateral.
- Monitor produce and menu trends and add insights and ideas to fuel our work and make our messages work harder for us.
- Be responsible for achieving goals and initiatives as directed by Senior Leadership and the company strategic plan.
- Direct and communicate all marketing efforts across the company.
- BS/BA in Business Analytics, Operations, Administration, Communication and/or General Marketing.
- Master’s degree a plus!
- 8-10 years of progressive marketing experience in food & beverage whether produce, grocery, foodservice, restaurant and/or food manufacturing Industry.
- Working knowledge of marketing and sales aspects including planning, business development, product development, market research, promotions, customer relationship management, contact center and public relations.
- Extensive experience in project management tied to marketing/sales initiatives, leading outside agencies, internal team members and creative teams.
- Experience and knowledge of produce/retail industry specific information such as growers, harvests, produce value-added cuts and grab-&-go.
- Knowledge of marketing, sales and distribution of perishable foods, produce harvests and growing seasons.
- Both foodservice and retail grocery go-to-market paths to purchase
- Planning, developing and communication with company executives.
