Love Beets is a true labor of love from husband and wife team, Guy and Katherine Shropshire. The Shropshire family, known for growing salad vegetables in England, decided to purchase a small beet factory with hopes of sharing a family favorite with others. They knew they wanted to find a way to attract younger people to beets, so the family got to work experimenting with unique marinated beet recipes. Love Beets flourished and grew so much that in 2016 the company invested in its own state-of-the-art production facility in Rochester, New York. Most of the beets come from farms within the United States, most of which are in upstate New York. Since its launch, Love Beets has been defying preconceived notions of beets with an upbeat, fun, modern brand and tasty products that attract beet lovers and beet newbies alike!