North America Marketing Manager - Confidential #f363

North America Marketing Manager

We have partnered with a well-established and highly successful multi-national company to fill a North America Marketing Manager position for its Fresno, California location.

Summary of Job Expectations

Marketing Strategy & Brand Leadership

·        Develop and execute integrated marketing strategies supporting growth across the U.S., Canada, and Mexico.

·        Lead brand awareness, demand generation, customer engagement, retention, and market expansion initiatives.

·        Manage marketing budgets, vendors, agencies, and performance metrics.

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Product Management & Commercialization

·        Lead the Product Management team and oversee product strategy, positioning, portfolio management, and lifecycle planning.

·        Partner closely with Global Marketing, Technical, Regulatory, Operations, and Sales teams.

·        Drive commercialization of new products, technologies, and services.

·        Develop and execute go-to-market strategies and product launch plans.

·        Serve as the voice of the customer throughout development and commercialization.

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Public Relations, Media & Communications

·        Lead media relations and build relationships with industry publications, journalists, and influencers.

·        Manage press releases, thought leadership content, executive communications, and public relations activities.

·        Identify opportunities for speaking engagements, industry recognition, and brand visibility.

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Social Media & Digital Marketing

·        Oversee social media strategy, digital campaigns, website content, email marketing, and customer communications.

·        Ensure consistent messaging across all channels and monitor engagement metrics.

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Sales & Customer Experience Support

·        Develop sales enablement materials, customer success stories, presentations, and collateral.

·        Support trade shows, field days, webinars, customer meetings, and industry events.

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Leadership & Team Development

·        Lead, coach, and develop Marketing and Product Management team members.

·        Promote collaboration, accountability, innovation, and continuous improvement.

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Summary of Qualifications

·        Bachelor's degree in Marketing, Business, Agriculture, Communications, Product Management, or related field.

·        7+ years of progressive marketing, product management, communications, or commercialization experience.

·        3+ years of leadership experience managing teams and cross-functional initiatives.

·        Experience leading product launches and commercialization programs.

·        Strong communication, presentation, and relationship-building skills.

·        [pay range], depending on qualifications

·        Medical, Dental, and Vision Insurance

·        Generous paid time off and holidays

·        401k with match and profit sharing

·        Free Life and AD&D Insurance

·        Paid Maternity and Parental Leave

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Compensation:

$115,000 - $160,000, DOE

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The job expectations listed above are designed to indicate the general nature and level of work to be performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of the position.

The organization is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected category under applicable law.