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Fresh Produce Industry News Feed
Updated: 20 min 59 sec ago

Kroger Announces New Leaders in Key Roles; Ron Sargent Comments

July 29, 2025 - 11:50pm
The grocer reveals several executive appointments as it strategizes to take advantage of significant growth opportunities...

Sell Smarter, Anywhere with the New Famous Software® Sales App; Natalie Kaita, Heather Hammack, and Carolyn Craft Comment

July 29, 2025 - 11:50pm
This recently launched sales tool provides reliable, streamlined data on the go. Natalie Kaita, Heather Hammack, and more discuss...

U.S. Highbush Blueberry Council Launches New Consumer Marketing Campaign; Kevin Hamilton Comments

July 29, 2025 - 11:50pm
Aiming to reach a targeted audience of 18M consumers, the organization rolls out this exciting campaign...

Lipman Family Farms Highlights Ongoing Investment in Fresh-Cut Innovation for Foodservice at the IFPA Foodservice Conference in Monterey; Elyse Lipman

July 29, 2025 - 11:50pm
Sure to prompt conversations at this week's IFPA Foodservice, the supplier announces the opening of its newest fresh-cut facility...

Karen White Discusses Catching Back-to-School Demand with Bolthouse Fresh™ Baby Carrots and Carrot Shakers™

July 29, 2025 - 11:50pm
Karen White tells how a dynamic duo promises to help buyers catch back-to-school demand in the fresh department...

AeroFarms to Bring Locally Grown Microgreens to Harris Teeter Customers; Dane Almassy Comments

July 29, 2025 - 11:49am
A strategic partnership unfolds as the supplier brings several products to every store in this chain's repertoire...

Mucci Farms' Ken Paglione Talks Consistency, Expansion, and More in Lead-Up to IFPA Foodservice 2025

July 29, 2025 - 11:49am
The produce veteran discusses how Mucci Farms provides a critical foodservice edge in the lead-up to this industry gathering...

Whole Foods Market and Mad Agriculture Launch National Effort to Wild U.S. Farmland; Jason Buechel, Omar de Kok-Mercado, and Caitlin Leibert Comment

July 29, 2025 - 11:49am
Catalyzing a 1M-dollar collective investment, the retailer enters a key collaboration to further this initiative...

DoorDash Expands Grocery Access from the West Coast to the Midwest with Trusted Local Grocers

July 29, 2025 - 11:49am
Welcoming six retail partners into the fold, the company takes steps to expand its grocery delivery offerings nationwide…

Todd Greiner Farms Gears Up for Fall with Pumpkins and Winter Squash; Blake Hansen and Steve Rudat Discuss

July 29, 2025 - 11:49am
Announcing the start of its fall shipping season, the producer is gearing up to meet a surge in demand…

IFPA Welcomes Release of Reagan-Udall Foundation’s Food Safety Roadmap; Dr. Max Teplitski Comments

July 29, 2025 - 12:44am
The association underscores collaboration and funding priorities as it responds to a safety framework…

Anthony Vineyards Introduces Organic Keitt Mangos from the Coachella Valley; Rob Spinelli Comments

July 29, 2025 - 12:44am
As the harvest window approaches, the provider prepares for the seasonal availability of an upcoming premium fruit. Rob Spinelli details…

Amid Challenging Conditions, SL Produce Puts Fresh Focus on Sustainability While Maintaining Strong Commitment to Customers; Ivonne Lugo Comments

July 29, 2025 - 12:44am
With drought conditions persisting, the supplier deepens its sustainability strategy with these investments in soil health…

Pure Flavor® Announces Upcoming Rocco Reds™ Promotional Campaign; Matt Mastronardi Comments

July 29, 2025 - 12:44am
The greenhouse grower launches this fall campaign centered on storytelling and in-store activation. Matt Mastronardi comments…

Chipotle Transforms Avocados Into Free Guac for a Year With New AR Lens on Snapchat for National Avocado Day; Chris Brandt Comments

July 29, 2025 - 12:44am
Could this tech-driven campaign spark greater avocado demand amid the chain’s produce push?

Basket & Bushel Partners with Tennis Channel for Third Year of 2025 Cincinnati Open Trip Sweepstakes; Miguel Herrera Comments

July 29, 2025 - 12:44am
The brand teams up with this media partner for a sweepstakes, adding athlete-inspired material to the marketing mix…

Crystal Valley Foods' Katiana Valdes Discusses Upcoming Foodservice Conference Showcase

July 28, 2025 - 11:40am
Noting a growing demand for specialty produce, Katiana Valdes explains how the producer helps its partners evolve their menus and operational efficiency…

Sysco’s Growth and Expansion Accelerates With Grand Opening of Tampa Bay Facility in Florida; Kevin Hourican and Jane Grout Comment

July 28, 2025 - 11:40am
Celebrating its ninth opening in a year, the distributor expands operations with this location...

Wholesum Spotlights a Year of Bold Impact in Sustainability, Workforce Development, and Community Advancement; Vanessa Cordova Hernandez, Ricardo Crisantes, and Theojary Crisantes Jr. Comment

July 28, 2025 - 11:40am
The supplier outlines key advancements in leadership, sustainability, and community development in this latest report…

Oppy’s Global Program Delivers Uninterrupted Supply of Envy™ Apples; Roger Aguirre and Piers Hanbury Discuss

July 28, 2025 - 11:40am
Through extensive support and strategic alignment with its partners, the marketer extends apple opportunities with a seamless transition…