The founder of the company, Daryoush J. Davidi, Ph.D., is a second generation distributor of Dried Fruits and Nuts. Since the age of sixteen he has been active in the produce industry, initially meeting the demands of the ethnic market and later expanding to serve all major mainstream accounts.
Throughout the years, with other family members, he successfully expanded the family operation in the Southern California region. Upon earning his Ph.D. in psychology he traveled to Northern California and discovered a greater need for Almonds, Walnuts and Dates.
Last year, our company became the largest supplier of Medjool Dates in Northern California. Our sales and business ethics allowed us to gain the confidence of our industry. Within a short time we earned our first XXX rating in The Produce Blue Book.