Prior to the launch of OPN, the multi-billion dollar organic fresh produce category was lacking a unifying voice, dedicated solely to its needs. With more than one third of organic food sales coming from organic fresh produce, OPN co-founders and organic produce veterans Matt Seeley and Tonya Antle saw the need to unify and elevate the sector's voice.
"There is a clear gap in industry-focused resources that inform, educate and even inspire all constituents about the value and also the values of organic," said co-founder and executive vice president, Tonya Antle. "Organic produce is such a robustly growing category because it sits squarely in the sweet spot for evolving consumer value drivers: health and wellness, safety, social impact, experience, and transparency."
"The organic fresh produce community is energized about the opportunity to help change the way we eat and with that, change our health outlook," says co-founder and CEO, Matt Seeley. "We believe that OPN can become the modern high-tech, and high-touch, source of new information, ideas, and inspiration for continued organic produce growth."