Greenberg Fruit Company has been distributing fresh fruits and vegetables throughout Eastern Nebraska and Western Iowa since 1936. Greenberg Fruit Company was the vision of Elmer Greenberg who started the business in a warehouse on the corner of 11th and Howard in Omaha’s historic Old Market. Elmer handed control of the business to his son Don in the 1950s. Greenberg Fruit was a fixture in the Old Market until moving to the current location of 9705 I Street in 1973. Although 9705 I Street was considered a West Omaha location in the early seventies, the business is now centrally located to conveniently serve all of Omaha and Lincoln and is within one mile of Interstate 80 providing easy access to all points East, West, North and South.