We are Loblaw. Since 1919, we’ve innovated the grocery retail experience to better serve Canadians.
Loblaw Produce International (LPI), formerly So Fresh Produce, offers Loblaw Companies Limited (LCL), one of the largest retailers in Canada, an extensive array of services to advise and optimize Loblaw’s fresh produce sales. LPI has been in business for over 50 years and our unique business model offers a great value to Loblaw. Ultimately, we are looking to assist Loblaw to win in quality, variety, innovation, and speed.
LPI has a highly skilled team of Vendor Development Managers (VDM’s) and Quality Assurance Specialists (QAS). The team is experienced in fresh produce production, distribution, and produce retail sales. LPI VDM’s are located in the United States, Canada, Mexico, Chile, and Spain. From these countries, we are able to inspect the major growing areas of North America, South America, Southern Europe, with the possibility of traveling to areas outside the above listed regions.
Today, our goal is to be the best in food, health and beauty — to help Canadians Live Life Well®. We make good food affordable; health, beauty and wellness accessible; saving for the future possible; and essential style achievable. We’re guided by a shared set of values and grounded by our commitment to social responsibility.