We are a family, invested in each other, dedicated to growing the best tasting fruit.
Our company was founded by Grady Auvil and his brothers in 1928 on the banks of the Columbia River. Grady brought passion and vision together to produce world-class fruit with exceptional flavor. This blend propelled the company forward and dramatically influenced the entire industry for generations yet to come.
Along with establishing new fruit varieties, Grady earned a reputation for innovative farming practices that created benefits for growers throughout the industry. Grady’s achievements left an enormous footprint in the fruit industry, and his visionary practices continue to anchor the production of every piece of Gee Whiz Fruit grown today. Thanks to Grady, flavor is our North Star and our people are the compass, still holding us true to his vision.