Frida is a Trusted digital marketplace to connect growers and buyers in the produce industry in order to meet their supply and demand needs. We are focused on the produce industry at large, and at this stage in the company we are strongly focusing on berries. Growers can now sell direct to retailers, foodservice buyers, and earn a better return for their fruit. As a grower, you can access different programs that will guarantee you a fixed price for a specified number of weeks and sell your fruit in the spot market that fluctuates every day. As a buyer, it is now posible to source fruit from food safe, professional growers located in the US, Mexico, and Latin America. Buyers will also have access to year-round, consistent supply of quality fruit. Frida uses Artificial Intelligence algorithms to help both growers and sellers find each other more easily and offers price suggestions so that both parties prosper.