Our world is all about fruit - bananas, and pineapples. Growing, sourcing, shipping, ripening, distributing and marketing is all we do.
Our purpose? Quite Simply, it’s:
- To bring the world the best tropical fruit
- To inspire people to feel excitement about our brands and products
- To make a positive difference for our growers, our people, our customers and our environment
- This has been our focus for over 130 years; delivering great products and building a company that cares about how the fruit gets to your local store. The world is a precious asset and we take our responsibilities very seriously, not least because only if we help conserve it will we be able to offer our customers the very best fruit for years to come.
- But it’s not just about words, it’s about what we do and our ongoing commitment. We don’t expect you to just take our word for it, but we aim to demonstrate it through our brand, our products and our behaviour long into the future.