Welcome to General Produce Company
General Produce is a third generation, family-owned and operated business celebrating our 85th year of operational excellence! It has been in the wholesale fresh fruit and vegetable business in Sacramento, the heart of Northern California, since 1933. We are a wholesale distributor, receiver, certified organic food handler (OTCO), cross-docker and trucker of Fresh Fruits and Fresh Vegetables with a broad customer base.
Our customers include a diverse mix of national, regional and independent retail grocers and foodservice operators, wholesalers, schools, institutions, hotels, casinos, fast food operations and white tablecloth, fine dining establishments.
The foundation of the produce industry is built on relationships. General Produce has strong partnerships with customers and vendors alike. This includes several that go back many decades. Trust, commitment and mutual success fuel continued working relationships with our valued partners. We are local, stable and building for the future.