Pete’s is the California-based, employee-owned and operated leader in hydroponically grown living greens, using up to 85% less water and 70% less land than traditional growers. Best known for its line of Living Butter Lettuce, Pete’s offers consumers the highest-quality produce possible with their roots still intact, allowing consumers to enjoy long-lasting farm-fresh flavor right from the store.
Founded in 1970 under the name Hollandia Produce. Pete's uses up to 90% less water and land than traditional growers. Pete’s people, products and philosophies exist within greenhouse walls. It’s where they grow some of the highest quality, best-tasting greens available. It’s where they provide protection from outside forces, resulting in clean, safe and reliable greens. The greenhouse has always been a trusted member of their family. And for over 50 years, it’s been their home.