Marketing executives aim to maximise profits through developing sales strategies and marketing campaigns that match customer requirements by promoting produce or agriculture-related businesses and services. The role of a marketing executive can encompass creative, analytical, digital, media, commercial and administrative responsibilities.
The details of a marketing role will vary depending on the type and size of employer. Executives are likely to work closely with other employees in areas such as advertising, market research, production, sales and distribution.
Some job titles that are common in this profession are Marketing Manager or Director, Marketing Assistant, Marketing Coordinator, Analyst, Marketing Consultant, etc.