Commercial Director

ABOUT NOURSE FARMS
For more than 90 years, Nourse Farms has helped growers succeed with premium small fruit plants, trusted expertise, and exceptional service. From its roots as a local strawberry nursery, the company has grown into an internationally recognized operation serving commercial growers across the U.S. and beyond.

This is an especially exciting time to join Nourse Farms. The company is investing in its business, expanding its capabilities and geographic reach, and building for its next chapter of growth. Advanced growing techniques, ongoing variety trials, and expanding nursery operations in Massachusetts, Washington, and North Carolina reflect an ambitious, future-focused organization with the resources and appetite to move forward.

Just as important, Nourse Farms offers the energy of an entrepreneurial business and the connection of a close-knit team. Based in a beautiful part of the country, it is a place where leaders can know the people behind work, see the results of their decisions, and make a lasting impact for customers, employees, and the business.

THE OPPORTUNITY
Help shape the commercial future of one of the plant propagation industry’s trusted leaders. As a key commercial leader at Nourse Farms, you will guide sales strategy, customer growth, commercial planning, and business development across North America. This is a highly visible opportunity for a hands-on agriculture leader who knows how to build enduring customer relationships, develop strong teams, and translate market insight into sustainable revenue growth.

You will work closely with Production, Operations, Agronomy, Marketing, Finance, and Executive Leadership to connect commercial ambition with operational execution. From the first customer conversation through post-sale support, you will help deliver a consistent experience that reflects the Nourse Farms brand promise—and positions the company for its next stage of growth.

WHY THIS ROLE MATTERS
This role represents an important next step in the evolution of Nourse Farms’ commercial organization. You will have the opportunity to influence strategy, strengthen the sales engine, deepen key customer partnerships, and build the structure and team capabilities needed for long-term success.

YOU’LL THRIVE HERE IF YOU BRING

• Strategic and forward-thinking leadership 
• Hands-on accountability and operational discipline 
• Strong communication and relationship-building skills 
• Commercial curiosity and growth-oriented thinking 
• A collaborative leadership style that supports team development 
• Confidence leading through change and organizational growth 
• A customer-first mindset with a passion for delivering long-term value 
• The ability to balance strategic planning with tactical execution

Primary Duties:

Reasonable Accommodation Statement

To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodation may be made to help enable qualified individuals with disabilities to perform the essential functions.  

Leadership Attributes: 

• Strategic and forward-thinking leadership 
• Hands-on accountability and operational discipline 
• Strong communication and relationship-building skills 
• Commercial curiosity and growth-oriented thinking 
• A collaborative leadership style that supports team development 
• Confidence leading through change and organizational growth 
• A customer-first mindset with a passion for delivering long-term value 
• The ability to balance strategic planning with tactical execution

Key Responsibilities:

Commercial Leadership & Strategy

• Develop and execute strategic commercial growth plans aligned with company objectives and long-term business goals 
• Establish and manage commercial performance metrics, pipeline tracking, forecasting processes, and account growth initiatives 
• Collaborate with Executive Leadership to help shape commercial priorities, revenue objectives, and strategic direction 
• Ensures link between marketing and sales function by establishing / maintaining regular commercial team cadence

Strategic Account Management

• In collaboration with our Commercial Team and our CEO, CAO, and Strategic Advisor, support pricing strategy, market positioning, and commercial planning efforts
• Maintain a strong understanding of customer operations, production planning cycles, market pressures, and growth objectives 
• Oversee strategic account planning initiatives focused on retention, growth, and customer lifetime value 
• Reinforce the Nourse Farms value proposition through proactive communication, operational alignment, and commercial leadership 

Business Development & Revenue Growth

• In collaboration with the CEO, CAO, and Strategic Advisor, support pricing strategy, market positioning, and commercial planning efforts
• Build and maintain a robust commercial sales pipeline with clear visibility into opportunities, risks, and growth potential 
• Contribute to customer acquisition strategies that strengthen market penetration and overall commercial performance 

Team Leadership & Development

• Foster a high-performance, customer-focused commercial culture built on accountability, communication, collaboration, and continuous improvement 
• Assist in the development of internal sales processes, communication standards, and customer engagement best practices 

Cross-Functional Collaboration

• Collaborate with internal stakeholders to support inventory planning, forecasting, customer communication, and seasonal demand management 
• Ensure commercial activities align with operational capabilities and customer service expectations 
• Support CRM, ERP, and commercial reporting initiatives to improve visibility, efficiency, and customer engagement 
• Steers prioritizations of marketing and sales outreaches based on available content, sales offerings / campaigns, and available stock

Industry Leadership & Brand Representation

• Represent Nourse Farms professionally at industry events, trade shows, customer meetings, conferences, and networking opportunities 
• Maintain awareness of industry trends, competitive activity, agricultural market conditions, and customer challenges 
• Support initiatives that strengthen brand reputation, customer trust, and market differentiation 

QUALIFICATIONS

• Bachelor’s degree in Business Management, Agriculture, Agribusiness, Sales, Marketing, or related field preferred 
• 7–10+ years of progressive sales leadership, commercial management, or strategic account management experience 
• Demonstrated success driving revenue growth, customer retention, pipeline development, and strategic business expansion 
• Strong negotiation, communication, presentation, and relationship-building skills 
• Strong organizational, forecasting, analytical, and problem-solving skills 
• Proficiency in CRM, ERP, Microsoft Office Suite, and commercial reporting systems 
• Ability to travel as required for customer visits, industry events, and commercial meetings