Director of Sales at Duda Farm Fresh Foods - Joe Produce | Produce Jobs, Produce Careers, Agriculture Jobs, Agriculture Careers

Director of Sales

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Job Description: 

Duda Farm Fresh Foods, Inc. is a wholly owned subsidiary of DUDA, established in 2006 to manage the company’s legacy fresh produce operations. Capitalizing on a tradition begun in 1926 of growing healthy fresh fruits and vegetables, Duda Farm Fresh Foods offers year-round availability of a wide range of products packed under the Dandy® brand. A full-service grower, packer, shipper, marketer, importer and exporter of farm fresh fruits and vegetables and fresh-cut vegetables, its operations are geographically diversified.

We have an exciting opportunity for a Director of Sales at our Salinas, CA location. The Director of Sales is responsible for providing management leadership and oversight for our sales team. This includes implementation of short and long-term strategic plans for the sales team to achieve desired performance and optimal customer satisfaction. The Director of Sales is responsible for growing our revenues and margins across our portfolio or product offerings while executing on the company’s sales plan across our assigned channels. This is a results-driven position, driving growth with our sales organization.


  • Sales Strategy – effectively communicate and align corporate strategy and vison with overall sales team vision and execution. This includes coordination of the go-to-market model, territory coverage strategies, evaluation and implementation of sales methodologies, identification of new market opportunities, analysis of sales metrics, and forecasting and pipeline management.
  • Develop and maintain strong relationships with key customers. Monitoring the customers’ performance scorecard and work proactively to achieve excellence level in said scorecards.
  • Initiate and lead business review presentations externally with customers and internally with leadership.
  • Sales Excellence – develop sales enablement training programs for both product and sales methodology, provide training on the technology/market trends, develop sales mentoring programs, align best practices on guided selling, and establish accountability for delivering results.
  • Sale Organization – play a role in hiring, conducting performance reviews, developing sales territory strategies, developing compensation plans, and developing tools for effective communication.
  • Team Efficiency and Execution – develop tools for effective outbound communication, establish/refine processes.  
  • Business Analytics –Responsible for the developing, monitoring, measuring, and reporting agreed upon key performance metrics and work with the organization toward continual improvement of the results.
  • Communication and Coordination – Working closely with marketing and other sales channels to ensure seamless coordination of effort and strategy. Giving analysis and updates to senior management.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


  • Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Administration and Management — Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Education and Training — Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.


  • Persuasion — persuading others to change their minds or behavior
  • Active listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times
  • Speaking — talking to others to convey information effectively
  • Coordination — adjusting actions in relation to others' actions
  • Critical Thinking — using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems


  • Oral Comprehension — the ability to listen to and understand information and ideas presented through spoken words and sentences
  • Oral Expression — the ability to communicate information and ideas in speaking so others will understand
  • Written Comprehension — the ability to read and understand information and ideas presented in writing
  • Deductive Reasoning — the ability to apply general rules to specific problems to produce answers that make sense
  • Negotiation – the ability to find solutions in the midst of conflict without damaging the foundation of the relationship
  • Speech Clarity — the ability to speak clearly so others can understand you


  • Bachelor’s Degree in General Business, Supply Chain Management, Sales/Marketing or applicable field required or ability to demonstrate equivalent experience
  • Master’s Degree preferred
  • The most appropriate level of experience for this position is 7 to 10 years
  • Produce sales experience; experience with fresh-cut/value added sales with regional production preferred.
  • Prior management experience required

A reasonable estimate of the salary range for this position is $160,000 - $195,000. There are several factors taken into consideration in determining base salary, including but not limited to: job-related qualifications, skills, education and experience, as well as job location and the value of other elements of an employee’s total compensation package.

Our company is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, veteran status, gender identity or expression, or any other basis protected by local, state or federal law.

This policy applies with regard to all aspects of one’s employment, including hiring, transfer, promotion, compensation, eligibility for benefits and termination.

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