Is ”image” everything? If you think so, and are a hard charging marketing and communications pro, then we should talk.
Award winning Mastronardi Produce (one of Canada's Best Managed Companies) is North America’s leading greenhouse grower of gourmet vegetables. Our produce is packed under our SUNSET® brand and can be found in leading grocers throughout North America. We pride ourselves on having the best products and people in the industry! We seek individuals that deliver “PRIDE” (Passion, Respect, Innovation, Drive and Excellence) to our customers and one another.
To help us tell the world our story, we are now looking for a Communications Specialist to join our team
Primary Function:
The Communications Specialist is a vital member of the marketing team that promotes positive public image and controls the distribution of information on Mastronardi Produce’s behalf and the SUNSET® brand. Phenomenal communication and copywriting skills along with experience in corporate communications and project management are important qualities for this role. The Communications Specialist manages external and internal communications and leads marketing efforts using new media and digital tools.
- BComm. (Bachelor of Commerce) or BSC in Communications; MBA an asset
- 3+ years experience in brand marketing, corporate communications, social media, and content development
- Can work in both Mac/PC environments
- Strong communication and analytical skills
- Experience in copywriting and editing
- Solid understanding of project management principles
- Outstanding organizational and planning abilities
- Familiarity with web design and content management systems
- Relevant experience across leading social media platforms
- Understanding of and experience with communication disciplines such as internal communications, speechwriting, public relations, issues management, online communications, coupled with advertising, marketing, graphic design, print, and video production
- Working knowledge of search engine optimization and search engine marketing
- A team player that can work autonomously, meet deadlines and focus on a variety of tasks simultaneously
- Proficient with Microsoft office (Word, PowerPoint, Excel, Outlook)
- Must possess a valid passport and have the ability to travel
- Develop effective company communication strategies, and assist in communication of strategies or messages from senior leadership
- Research, write, edit and manage production of both internal and external communications (emails, memos, newsletters etc.)
- Draft content (e.g. press releases) for mass media or website
- Collaborate with marketing professionals to produce copy for advertisements or articles
- Design digital media campaigns that align with business goals and objectives
- Coordinate the creation of digital content, and establish Mastronardi’s web presence to boost SUNSET® brand awareness and maintain a strong online company presence through social media outlets
- Support and help develop digital strategy through the execution and implementation of social media communication
- Collaborate with the Marketing team to analyze and develop communication and marketing plans that utilize digital and social media channels
- Work with Marketing and Sales to develop an annual digital media and communications strategy
- Manage the Digital Media Agency to coordinate execution of the digital marketing plan, and to monitor and track KPIs
- Prepare, maintain, and present weekly status reports for all projects
