Job Description:
The Brand Manager will take a leadership role within the marketing department relating to all key brand deliverables for packaging, SKU management, food safety and sales support. This role will serve as a key conduit between Marketing, Sales, Operations, Accounting, and IT as the resident expert on all brand related matters for Houweling’s corporately
The successful candidate will bring 3-5 years progressive growth in a marketing function within the unique, pressure packed produce industry. Expert knowledge in current PTI and FSMA requirements considered a strong asset.
Position Reports to:
CMO
Responsibilities & Duties:
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Packaging Management
- Ensure packaging meets applicable USDA/CFIA and customer labelling requirements
- Proactively work with suppliers to develop new and re-develop existing packaging formats to meet customer requirements, process improvements, etc.
- Work with graphic designer on completion of all artwork requirements, including a documented approval and archive process
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SKU Management
- Manage and maintain Product Specification Binders in HNO and implement for HNL and Utah
- Lead the request of new item set-up in support of sales and operations for all locations to the finance team for implementation
- In conjunction with CMO, conduct quarterly SKU movement, margin and segment analysis
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Identify SKU rationalization opportunities within the brand portfolio
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Food Safety / PTI
- Update and maintain Houweling’s GTIN program at all 3 farm locations
- Actively participate in audit preparations to support individual site Food Safety Managers with all required documentation and preparations for audits
- Serve as a conduit between individual Food Safety managers to assist in sharing of information, certifications and best practices
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Brand Asset Management
- Maintain, identify needs and add to existing product, site, personnel, packaging imagery assets housed on the common drive
- Manage multiple brand assets including Houweling’s primary, alternate and secondary labels
- Annually update and maintain various verifications/certifications, memberships etc. including – Non-GMO Project, PMA, CPMA, BCPMA, United Fresh,etc.
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Marketing Programing
- Execute and evolve key strategic brand goals including leveraging Houweling’s advantages; locally grown, growing expertise, sustainability and authenticity
- Maintain annual calendar of events, promotions, advertisements and reoccurring programs with detailed plans and execution reports for continued improvement
- Tradeshow Plan and Management
- Advertising Plan and Management
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Additional Duties
- Work with and mentor Marketing coordinators
- Lead customer, vendor and community tours as required
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Company representative at community and industry functions
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Reporting Requirements
- Quarterly SKU management report
- Bi-monthly SKU trend report
- Post tradeshow reports
Qualifications:
- Strong communication (written/oral) and relationship building skills
- Able to demonstrate problem-solving skills.
- High level of attention to detail
- Strong time management skills and ability to work with deadlines
- Must be highly self-motivated and willing to learn
- Working knowledge of the Microsoft Office Software Suite
- Experience with Microsoft Dynamics AX or similar ERP
- University/College Degree or substantial equivalent industry work experience
