Sales Manager

Schedule: Monday–Friday, 7:30 AM–4:30 PM + Saturdays as needed

Status: Exempt

About the Role

We are seeking a driven and experienced Sales Manager to lead and grow our fresh produce sales operations. This role is responsible for developing strategic plans, expanding market share, and leading a high-performing sales team while maintaining strong customer partnerships across retail, foodservice, and distribution channels.

If you have a passion for the produce industry and a proven ability to drive results through leadership, execution, and relationship management, we want to hear from you.

Key Responsibilities

Sales Leadership & Team Management

• Lead, coach, and develop a team of sales representatives
• Set clear performance expectations and hold team members accountable
• Conduct regular pipeline reviews and performance check-ins
• Address performance gaps through coaching and structured improvement plans
  

Training & Development

• Provide ongoing training to enhance product knowledge, selling techniques, and account management
• Onboard and mentor new hires for quick ramp-up and success
• Conduct ride-alongs, call reviews, and coaching sessions
  

Sales Execution & Performance

• Execute sales initiatives aligned with company goals and seasonal programs
• Drive revenue growth, margin performance, and pricing discipline
• Monitor sales performance and implement corrective actions as needed
  

Customer Relationship Management

• Build and maintain strong relationships with key customers (retailers, foodservice, QSRs, distributors)
• Conduct regular customer visits, presentations, and business reviews
• Ensure customer satisfaction and timely issue resolution
  

Market & Industry Expertise

• Stay informed on produce categories, seasonality, pricing trends, and quality standards
• Monitor market conditions and competitor activity
• Partner with procurement and operations to align demand and supply
  

Reporting & Cross-Functional Collaboration

• Prepare and present sales reports to leadership
• Utilize CRM tools to track performance and maintain pipeline accuracy
• Collaborate with operations, procurement, and logistics teams to ensure seamless execution
  

Qualifications

• Bachelor’s degree in Business, Marketing, or related field
• 3–5+ years of sales experience (produce or perishable goods preferred)
• Proven experience managing or leading a sales team
• Strong negotiation, communication, and relationship-building skills
• Ability to analyze market data and forecast trends
• Proficiency in CRM systems and Microsoft Office
• Willingness to travel as needed
  

Core Competencies

• Leadership & Team Development
• Strategic Planning
• Customer Service Excellence
• Negotiation & Closing
• Industry Knowledge (Produce / Food Supply Chain)
• Problem-Solving & Decision-Making
  

Working Conditions

• Office and refrigerated warehouse environment
• Occasional travel for customer visits and industry events
• Ability to lift up to 50 pounds when necessary
  

Benefits

We offer a comprehensive benefits package to support your health, financial well-being, and work-life balance:

• Medical, Dental, and Vision Insurance
• Life Insurance
• Accidental Death & Dismemberment (AD&D) Insurance
• Short-Term and Long-Term Disability
• 401(k) with Company Match
• Paid Time Off (PTO)
  

Why Join Us?

Join a growing, fast-paced company, with over 80 years, in the fresh produce industry where you can make a direct impact on sales growth, team development, and customer success.