Location: Bakersfield, CA (preferred) — Remote considered for the right candidate.
Are you a creative marketer ready to take your career to the next level? At Bako Sweet®, we’re more than just America’s leading branded sweet potato company — we’re on a mission to bring innovation, flavor, and freshness to produce aisles nationwide. With a growing national presence and bold plans for the future, this is your opportunity to join a fast-paced, entrepreneurial team where your ideas will be heard, and your work will be felt.
Why You’ll Love This Role
As our Marketing Specialist, you’ll step into a dynamic role with the chance to:
- Own campaigns end-to-end — from concept to execution across digital, social, and shopper marketing channels.
- Shape brand visibility by creating eye-catching content, managing social media, and partnering with agencies, influencers, and retailers.
- Drive innovation by spotting trends, helping shape new products, and designing packaging that pops off the shelf.
- Make an impact supporting sales growth with marketing programs that engage shoppers and strengthen retail partnerships.
- Grow with us — this is a role with plenty of upward mobility, ideal for someone eager to develop into a marketing leader.
What You’ll Do
- Manage social media platforms and create engaging content that reflects our vibrant brand.
- Partner with agencies, PR, and influencers to expand our reach.
- Organize and represent Bako Sweet at trade shows and events.
- Support sales with shopper marketing programs, collateral, and campaigns that win at retail.
- Analyze market trends and shopper behavior to keep us ahead of the competition.
- Help manage marketing budgets and ensure resources drive real results.
What We’re Looking For
- A marketing pro with 2–3 years of experience (produce industry experience a plus, but not required).
- Strong communicator with a creative eye for design and storytelling.
- Confident across social platforms, digital campaigns, and content creation tools (Adobe Illustrator, Photoshop, Canva).
- A team player who thrives in a fast-paced environment and loves seeing ideas come to life.
- Willingness to travel for trade shows, demos, and key meetings (up to 25%).
Why Join Bako Sweet®?
At Bako Sweet, we’re not just growing sweet potatoes — we’re growing people, brands, and opportunities. This is a chance to:
- Work in a collaborative, entrepreneurial culture where innovation is encouraged.
- Be part of a company that’s expanding nationally and making a mark in produce.
- Step into a role with room for growth and the ability to shape your career path.
Ready to make your mark? Apply today and help us share the sweetness with the world: www.bakosweet.com
Our company is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, veteran status, gender identity or expression, or any other basis protected by local, state or federal law.
This policy applies with regard to all aspects of one’s employment, including hiring, transfer, promotion, compensation, eligibility for benefits and termination.
