Regional Sales Manager - West

Here at Offshoot, our mission is to make healthy eating as easy and fun as possible by growing better-for-you brands. To promote the well-being of consumers, we partner with innovative and plant-forward brands around the globe to grow and scale in the North American market and beyond. 

Offshoot Brands grew from the team that built Love Beets, and we are now using our foundation and unique skillset to expand our expertise by bringing fresh, innovative, and convenient solutions to consumers and retailers nationwide. With decades of cross-channel experience in the fresh category, we offer strong industry relationships, deep produce and CPG knowledge, a passion for growing branded products, and a hands-on approach.

Whether it’s in our internal teamwork, our relationships with our brand partners, or our personal lives, our philosophy is that together we grow better.

The Regional Sales Manager is responsible for overseeing sales operations within a designated geographic region, developing and maintaining key customer relationships, and achieving sales targets for the Offshoot Brands portfolio by strategically managing distribution channels and maximizing market penetration within assigned territory. 

Key Responsibilities:

Drive Sales Growth:

• Proven record of driving sales growth and exceeding revenue targets in grocery retail channels

Customer Relationship Management:

• Build and maintain strong relationships with key customers, including retailers, distributors, and food service accounts.
• Negotiate pricing and sales agreements with customers to maximize profitability.
• Identify new business opportunities within the assigned territory.

Sales Strategy Development:

• Analyze market trends and competitor activity to develop effective sales strategies for the region.
• Develop and implement sales plans to achieve regional sales targets.
• Monitor sales performance against targets and adjustment as needed.

Brand Advocacy:

• Communicate Offshoot Brands’ brand messaging and product benefits to customers.
• Ensure compliance with brand guidelines and sales processes. 
  

Required Skills and Qualifications:

• Proven record of success in achieving sales targets in the food industry.
• Strong understanding of the retail landscape, including distribution channels and customer buying behaviors.
• Self-motivated, results-oriented, and comfortable working remotely with frequent customer interaction.
• Experience managing promotional budgets, trade spending, and ROI analysis.
• Excellent communication, negotiation, and people skills.
• Leadership abilities to motivate and inspire a sales team.
• Up to 50% of travel required for sales calls, company events, industry events and market visits.

Qualification:

• 3-4 years of experience in sales within fresh/perishable CPG, retail, wholesale, or foodservice.
• Proficiency in data analysis tools with the ability to translate complex data into actionable insights for business decision making.
• Strong understanding of brand management, marketing strategies, and consumer behavior.
• Exceptional leadership, communication, and interpersonal skills.
• Strategic thinker with strong analytical skills and the ability to make data-driven decisions.
• An ability to navigate complex business environments and manage multiple priorities effectively.

Disclaimer

This document is not intended to be an all-inclusive list of the responsibilities or accountabilities of the position, nor is it intended to provide an exhaustive list of the required skills and qualifications for the job. Management reserves the right to amend the accountabilities and requirements for this position at their discretion and at any time depending on the needs of the organization.