Sales Manager - Fresh Produce

WYCO Produce is a growth-focused importer and distributor of fresh produce, building scalable, year-round programs with both international and domestic growers.
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We are seeking a hands-on Sales Manager to lead, scale, and hold accountable a high-performance sales team. This is not a passive management role. This is a roll-up-your-sleeves leadership position responsible for driving revenue, margin, and team performance daily.

What You Will Own:

• Total sales performance across all accounts and categories
• Coaching, developing, and holding accountable current and future sales reps
• Building a team of high-output producers (not order takers)
• Driving weekly volume, pricing discipline, and margin execution
• Aligning sales with sourcing, logistics, and inventory to ensure flawless execution

What You Will Do:

Sales Leadership & Team Performance

• Lead from the front—set the pace, expectations, and standards
• Manage daily sales activity, pricing decisions, and account execution
• Track performance against volume, revenue, and margin targets
• Coach reps on program selling vs. transactional selling
• Recruit and onboard top-tier sales talent with existing books of business

Revenue Growth & Account Strategy

• Expand key accounts across retail, foodservice, and wholesale channels
• Identify and close new business opportunities
• Oversee development of structured, recurring sales programs with consistent weekly volume
• Participate directly in high-level customer relationships and negotiations

Market Execution & Pricing Strategy

• Maintain real-time understanding of market conditions, supply dynamics, and pricing movement
• Guide pricing strategy across the team to maximize movement and margin
• Identify and capitalize on ads, promotions, and contract opportunities

Operational Alignment

• Work closely with sourcing and logistics to ensure:
  
  • Accurate forecasts
  • Consistent arrivals
  • Proper inventory flow
• Eliminate disconnects between sales commitments and supply execution

Profitability & Accountability

• Own and manage sales budgets and profitability
• Conduct regular performance reviews with the team
• Drive accountability across all levels—numbers matter

What We Expect:

• You have run a produce sales team before and driven real volume
• You know how to build structure, enforce discipline, and improve performance
• You are comfortable making fast decisions in a volatile market
• You can balance relationships and results—but results come first
• You are not afraid to hold people accountable and make changes when needed

Qualifications:

• 7+ years in fresh produce sales
• 4+ years managing a sales team with measurable results
• Strong relationships across retail, foodservice, wholesale, and distribution
• Deep understanding of the produce supply chain, logistics, and market dynamics
• Proven ability to drive revenue growth and margin improvement
• Experience with imported and program-based commodities is highly valued
• Bilingual (Spanish/English) strongly preferred
• Bachelor’s degree preferred

Compensation & Location:

• Competitive base salary + performance-based bonus + benefits
• Relocation assistance available
• Tampa, FL (On-site – not remote)

Who This Role Is For:

• Leaders who want to build and scale a sales organization
• Managers currently limited by supply, execution, or company structure
• Individuals ready to own performance and drive meaningful growth

Who This Role Is NOT For:

• Passive managers
• Administrators
• Leaders who avoid accountability