Job Description:
The National Sales Manager for our consumer business is responsible for driving profitable sales growth. He/she will manage existing key accounts across a range of distribution channels, lead a national sale organization of independent representatives calling on the grocery channel and develop new channel partners. As a leadership team member, he/she will be responsible for sales performance across various consumer distribution channels and for the creation of marketing initiatives to move the business forward.
Compensation/Salary:
DOE
Requirements:
- Minimum of 5 - 7 years of experience in a senior-level CPG sales position.
- Previous channel management experience is a requirement.
- Demonstrated sales management ability in a multimillion dollar sales channel with a strong preference
- for prior consumer package goods experience.
- Strong key and national account management skills.
- Demonstrated relationship building skills internally with key support partners and colleagues and
- externally with key sales resources.
- Experience in strategic sales planning and execution.
- Knowledge of structuring sales quota goals, revenue expectations, and pricing strategies.
- Extensive indirect channel sales experience.
- Demonstrated success in growing an indirect sales organization.
- Professional written and verbal communication and interpersonal skills.
- Strong group facilitation skills.
- Highly self-motivated.
- Must have a bachelor’s degree, MBA preferred.
- Willingness to work a flexible schedule.
- 60% travel is required.
Responsibilities & Duties:
- Leading all external sales resources operating in the company’s Consumer sales channel.
- Developing sales goals for the indirect sales representatives and leading those representatives toward achievement.
- Initiating new business development and opening new national/key accounts.
- Growing and developing existing clients.
- Tracking sales and marketing activity against annual corporate goals and implementing changes to assure accomplishment.
- Researching competition, gaining insights, and developing action plans to build market share.
- Attending industry trade shows and key account conferences.
- Developing and implementing business plans and proposals for significant current and future business opportunities. Acting as the key interface between the customer/retailer and Simply Fresco
- Identifying sales opportunities and implementing marketing products/programs to fulfill the needs.
- Analyzing the effectiveness of sales, methods, selling costs, and results and implementing changes as needed to improve results.
- Managing sales budgets and overseeing the management of operating expenses.
- Coordinating the management of all other Consumer Sales accounts.
- Supervising the preparation, issuance, and delivery of sales materials, exhibits, and promotion programs to all Consumer sales and distribution channels.
- Managing, coaching, and developing the Sales Coordinator role.
- Establishing and implementing short- and long-range consumer goals, objectives, policies, and operating procedures.
- Recruiting, training, supervising, and evaluating all Consumer sales representatives and distributors.
- Coordinating and facilitating a fully functioning Sales Representative/Channel Council.
- Contributing cross-functionally as a strong member of the Executive Leadership Team for the company.